Information Design
Re-design of marketing collateral using 4/4 on heavy uncoated cardstock. Designed to bring continuity of brand visuals between print and interactive.
Published on:
2009
Graphic Design, Branding, Information Architecture
- MH Lighting
MH Lighting had a newly-designed website and their marketing materials needed to correspond graphically with it. The pocket folder and line card are their most widely-used print pieces. The old line card was very starchy and uninteresting and did a poor job of organizing the large amount of data.
Taking cues from the website, I designed these pieces to have punch while still presenting the information in a clear, concise manner. One of my goals was to make the information readily understandable since there was so much content formatted in narrow columns and small type. I developed an icon-based key to help identify products and vendors more readily. The client loved the idea and decided to incorporate the icons into their site.






