Arnold Dela Cruz

Lead Designer & Front-end Developer

Seattle, Washington, United States
Designer with 10+ years experience working in print and online media seeking an opportunity to leverage skills and background for forward-thinking company that values out-of-the-box thinking and collaboration. Fluent in translating strategic and tactical objectives into highly effective creative.
Experience
Sep 2010Present
Web Quality Engineer
As a member of the web development team responsible for maintaining the marketing website, primary responsibility is to perform functional and acceptance tests of development code prior to deploying to production.

Serves as liaison between engineering team and marketing to effectively manage project scope, deliverables, and timelines.
Jan 2010Sep 2010
Lead Designer & Front-end Developer
Reponsible for leading the design and development of EVO Media Group's proprietary online publishing service, DevHub.com.

Collaborate with stakeholders, business development team and engineering to develop new features and translate into engaging interface design and user experience.

Worked with junior-level designer to develop game mechanics UI, themes, and icons.
Apr 2007Oct 2008
Print Design Manager
Worked directly with vice president of marketing and creative director in the planning, development and implementation of advertising campaigns, trade show exhibits, re-branding initiatives, and coroporate identity standardization.

While responsible for directing the visual design and brand continuity of this two-time Inc. 500 technology company and its 13 subsidiaries, also managed all print production and actively recruited print designers, motion graphic artists, Flash designers and video editors.
May 2005Mar 2007
Graphic Designer
While at this award-winning, Denver-based, general market advertising and branding agency, worked closely with creative and art director to develop sound strategic creative across several media including video, web, and print. Focused heavily on marketing strategic development, branding, corporate identity, advertising, web design, print, logo, and direct mail.

Other experience included developing SEO/SEM strategies, copy writing, promotional strategies, product design, internal systems/ processes/ procedure design.
Virginia Beach,
Nov 2002Apr 2005
Graphic Designer
Primarily involved in the design of print collateral, advertisements, editorial layouts, newsletters, trade show exhibits, presentations and other miscellaneous marketing materials.

Responsible for the overhaul of the firm's corporate trade dress including the resurrection and complete redesign of the monthly client newsletter, which involved developing a new name, cover and layout design.
Apr 2000Jul 2002
Marketing Coordinator
Key accomplishments include the design refresh of company logo, creation of company tag line, "The Touch of Aloha" (still in use), the design of new reception area, and recognition as Employee of the Month for Outstanding Leadership (April 2002).

Design responsibilities included advertising, print, banner ads, PowerPoint presentation, trade show booths, promotional items, and marketing collateral.
Dec 1994Apr 2000
Marketing Coordinator
Began as a part-time, seasonal sales staff member at Pearlridge Center. While attending college, promoted to manager trainee. Upon graduation, promoted to assistant manager. Promoted to marketing coordinator in January of 1998.

Assisted senior marketing coordinator with event planning, media planning, media buying, developing annual marketing calendars, planning and coordinating in-store promotions, developing employee sales incentives, and analyzing trends.

Worked closely with production manager to develop broadcast advertising creative including radio and television spots. Tasked with developing storyboards, script writing, casting, location scouting, wardrobe, directing, and post-production.
Education
Aug 1991Dec 1997
Baccalaureate of Art
Awards
2007
Bronze Winner
2007
Silver Winner
Skills
 
Project Management, Logo Design, Creative Team Management, Strong verbal and oral communication, Strong print and online layout design